I design digital products that turn complexity into clarity and users into loyal customers. Product Designer with 13+ years of experience crafting user-centered solutions across research, strategy, and interface design.
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Helping teams make better product decisions through research and design.
End-to-end product design
UX Research & Discovery
Data-informed decisions
Remote collaboration
Loan application journeys
Improving onboarding conversion by simplifying user flows
An end-to-end loan experience designed within a complex, highly regulated financial ecosystem, balancing accessibility, business rules, technical constraints, and evolving platform strategies across native app and WebView environments.
+25% activation rate
Sports experience platform redesign
Redesigning a complex platform into an intuitive experience
A mobile sports platform redesigned in an accelerated 3-month journey, combining AI-assisted analysis, Design Sprints, and a scalable design system to improve the experience while reducing the expected delivery timeline by half.
Reduced drop-off in key flow